TransNetwork website redesign
Project overview
I designed and developed the website for TransNetwork, a vital LGBTQIA+ advocacy group in Tampa Bay, with a focus on inclusivity, accessibility, and community engagement. The site was created to highlight the organization's events, news, and resources for the local trans community. The website serves as a hub for advocacy and support, featuring event announcements, resources for LGBTQIA+ folx, and a portal to get involved with the organization.
TransNetwork’s homepage banner showcasing upcoming events, with a warm and inviting call to action for new visitors to engage with the community.
The featured events section of TransNetwork’s homepage offers easy access to upcoming community events, including rallies, pride marches, and educational sessions.
TransNetwork’s ‘Conversations on Acceptance’ event brought together community members to reflect on personal journeys of growth and acceptance.
Process overview
Research
I conducted a thorough analysis of TransNetwork's target audience and key stakeholders. This included interviews with staff and community members, researching best practices in inclusive design, and reviewing competitor sites. Based on this research, I prioritized accessibility, responsive design, and clear calls to action.
Design strategy
Using Adobe XD, I created wireframes that simplified navigation and highlighted core content—community resources, event details, and news updates. The design was crafted with bold, vibrant colors that reflect the trans pride flag and the organization’s commitment to inclusivity.
Execution
The website was built with WordPress, ensuring easy updates and maintenance. I incorporated SEO best practices, enhanced mobile responsiveness, and ensured a streamlined user experience to improve engagement with event listings and resource pages.
The final product
The redesigned TransNetwork website features a modern, inclusive design that aligns with the organization’s mission of LGBTQIA+ advocacy. The site incorporates user-friendly navigation, responsive layout, and optimized mobile performance to ensure accessibility for all users. It highlights key community resources, event listings, and a support hub that promotes an inclusive space for all individuals.
Results and impact
30%
Increase in event participation
The website redesign contributed to a significant 30% increase in event participation, driven by streamlined event listings and easier access to RSVP options. The new design enhanced user engagement and made event details clearer and more accessible, allowing users to better connect with TransNetwork’s community efforts.
Positive community feedback
Visitors have praised the website's improved accessibility and seamless navigation. The clearer layout has led to more efficient access to resources, event details, and community initiatives, making it easier for the LGBTQIA+ community to engage and find support. The site’s visually appealing design also reflects TransNetwork’s mission of creating a welcoming, inclusive space.
TransNetwork's Open House event celebrated the grand opening of their new office. The event featured light bites, champagne, and a welcoming atmosphere for community members.
