Let's create something amazing together!
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Have a vision you want to bring to life? Whether it’s dynamic motion graphics, sleek branding, or engaging presentations, I’m here to turn your ideas into stunning realities. Drop me a message below with the details of your project, and let’s collaborate to make something unforgettable. I believe in creative partnerships built on fun, inclusivity, and innovative storytelling.
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LinkedIn: https://www.linkedin.com/in/adamthehawk/
Location: St. Petersburg, FL
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Business Presentation Designer
McKinsey & Company (2022 - Present)
St Petersburg, Florida, United States · Hybrid
Spearheaded the creation of a mascot for an LGBTQIA group, enhancing inclusivity and representation in presentations.
Designed and formatted over 1000 presentations, including 300+ for C-suite executives, amplifying visual storytelling and driving impactful communication.
Led teams in designing 8 logos and color palettes for brands, ensuring consistency and brand identity across diverse projects.
Developed a comprehensive library of diverse skin tone illustrations, utilized by 30+ designers to enhance representation in visual content.
Conducted trainings on diversity and inclusion, focusing on updating illustration graphics to reflect a more diverse skin tone palette and fostering a culture of inclusivity within the organization.
Demonstrated a keen eye for accessibility and inclusivity by designing vector illustrations and crafting graphics that resonated across diverse audiences.
Leveraged motion graphics and video editing skills to enhance visual storytelling and engagement in presentations.
Networked with 50+ colleagues, expanding impact as a resource for multiple departments with quality and expedient designs.
Senior Brand Designer
Pulsar Measurement (2019 - 2022)
Largo, Florida, United States · Hybrid
Developed and executed monthly social media marketing campaigns for flow and level instruments across diverse industries, resulting in a 20% increase in engagement and a 15% rise in lead generation.
Illustrated and designed educational comics showcasing products and internal processes, garnering recognition for innovative and engaging content creation.
Collaborated with the Research and Development team to design the visual identity of 30+ flow and level instruments, ensuring alignment with brand standards and enhancing product appeal in the market.
Spearheaded the redesign of the company website post-merger, crafting wireframes for 6 main pages and over 50 subpages, including 40+ product highlights, leading to a 30% improvement in user engagement and navigation efficiency.
Led the rebranding efforts for the merged entities, Pulsar Process Measurement and Greyline Instruments, by conceptualizing and designing the new logo, selecting color palettes, fonts, and creating comprehensive brand guidelines for consistent brand representation across all touchpoints.
Produced 120+ branded literature pieces, including case studies, product manuals, and marketing materials, enhancing brand visibility and customer engagement.
Initiated and managed a global newsletter for internal communication, facilitating cross-departmental collaboration and knowledge sharing among employees across different locations.
Designed and delivered a total of 104 client and vendor emails annually, ensuring consistent communication and fostering client engagement (approximately 2 emails per week).
Collaborated with the marketing team on a complete website rebuild and redesign project, resulting in a visually appealing and user-friendly online platform that effectively showcased company products and services.
Directed and managed over 20 video projects, overseeing all aspects from shooting to final production. Edited and finalized videos, including adding motion graphics and music/audio tracks.
Creative Director
Priatek (2016 - 2019)
Tampa/St. Petersburg, Florida Area · On-site
Design Leadership: Directed design initiatives for an advertising gamification startup, pioneering digital signage solutions that revolutionized the industry.
User Experience: Utilized Adobe XD for optimizing user experiences for online and mobile applications, leading to a 25% increase in user engagement.
Project Management: Crafted insightful project storyboards, contributing to creative and business success, and ensuring alignment with overall objectives.
Rebranding: Led rebranding efforts for Priatek, designing a brand focused on cryptocurrency, fostering a cohesive brand identity.
Game Development: Developed three virtual versions of McDonald's Monopoly for In2Win kiosks, enhancing user engagement.
Marketing Campaigns: Created marketing literature and digital advertisements for display in malls, promoting over 50 brands and driving foot traffic.
Interactive Design: Implemented eight touchscreen interactive games on In2Win kiosks, increasing customer interaction and brand exposure.
Investor Relations: Produced 30+ presentations for investors, sponsors, and site locations, effectively communicating company vision and value proposition.
Web Design: Collaborated on the redesign of the company website, resulting in a visually appealing and user-friendly platform.
Motion Graphics: Wrote and scripted dozens of short advertisements and designed motion graphics for kiosks and social media platforms, enhancing brand visibility.
Social Media Marketing: Developed social media marketing materials, resulting in a 20% increase in engagement.
Targeted Marketing: Tailored marketing literature to specific demographics, aligning marketing efforts with sales objectives.
Employee Engagement: Instituted monthly Friday Fundays and Cake Days to enhance workplace culture and employee morale.
Video Production: Shot and edited 15+ promotional videos, contributing to brand awareness and customer acquisition efforts.
Graphic Artist
Kforce Inc | BIC Graphic (2015 - 2016)
Tampa/St. Petersburg, Florida Area · On-site
Logo Design and Artwork Editing: Collaborated closely with clients and internal teams to design and refine logos and other artwork for placement on a wide range of promotional products, ensuring adherence to brand guidelines and client specifications.
Team Collaboration and Goal Achievement: Worked as part of a dynamic team of designers, consistently meeting project deadlines and exceeding client expectations through effective communication and teamwork.
Designer / Motion Graphics Artist
Simantel (2013 - 2015)
Peoria, Illinois Area · On-site
Created and animated over 20 video and motion graphics projects, including graphics, logos, and video titles for high-profile clients such as Ameren, Caterpillar, and Wildlife Prairie Park.
Designed web and print elements for comprehensive marketing campaigns, ensuring cohesive branding and visual appeal.
Composed original music for in-house video production, contributing to the overall sensory experience of the content.
Conducted audio engineering tasks to ensure high-quality sound integration in multimedia projects.
Developed over 100 professional PowerPoint presentations for C-suite meetings and executive presentations, enhancing client communication and engagement.
Produced over 40 flyers, 20 magazine spreads, and 200 web advertisements, with a significant focus on Caterpillar's industrial branding.
Scripted, directed, and produced two internal video projects featuring musical numbers with professional-grade puppets, showcasing creative storytelling and production skills.
Collaborated closely with project and account managers to align creative outputs with client goals and expectations.
Participated in over 50 planning meetings, contributing to brainstorming sessions, and developing branding strategies for various projects.
Served on the Fun Committee, planning and organizing monthly birthday celebrations, work anniversaries, and special events like chili cook-offs, where I earned special distinction for a dessert chili recipe.
Video & Media Manager
The Vineyard Church (2004 – 2011)
Urbana, Illinois, United States · On-site
Media Production: Set up and executed over 300 video shoots, including interviews, B-roll, documentaries, advertisements, and web videos. Utilized three-point lighting, microphones, backdrops, and multi-camera setups.
Content Creation: Scripted, shot, and edited over 500 15-30 second advertisements, incorporating motion graphics using Adobe Premiere and After Effects.
Campaign Planning: Assisted in planning sermon series, developing branding for church-wide campaigns across various platforms including PowerPoint ads, social media, and event signage.
Event Management: Led multiple outreach programs, organized youth retreats, and hosted numerous events as MC, maintaining audience engagement and ensuring smooth operations.
Graphic Design: Designed logos, flyers, programs, and invitations for events, ensuring consistent branding across all materials.
Youth Leadership: Directed youth programs and events, initiated leadership programs for children, and created instructional DVDs for worship choreography.
Technical Skills: Mastered Adobe Creative Suite, GarageBand for music creation, and proficiently set up band stages including sound systems and lighting.
Volunteer Experience: Youth Leader/Coach/Director
Community Involvement: Volunteered with diverse groups, assisted with support groups, food pantry management, and led childcare and single mothers' events.
Program Development: Created and led various youth and children's programs, fostering community involvement and leadership skills.
Party Planning Committee Member: Organized events for over 80 employees, including decor, food, games, and music to boost morale and foster coworker relationships.