Pulsar Measurement product highlight video

Project overview

I created this product highlight video to promote the new Portable Transit-Time Flow Meter (PTFM 6.1) from Pulsar Measurement. The video focuses on showcasing the product’s versatility and ease of use, using animated graphics and motion elements to clearly explain its core features. I collaborated with the marketing and product teams to ensure the video effectively communicated the product’s value to potential customers.

Highlighting the PTFM 6.1 with its sensors in use, demonstrating key features such as versatility in pipe types and easy installation.

Designed an engaging visual sequence showcasing the PTFM 6.1, focusing on its rugged IP67 design and ability to adapt to various industrial settings.

The animation of the sensors for the PTFM 6.1, illustrating how they function in various pipe sizes and materials.

Created and animated the sensors for the PTFM 6.1 to highlight how they work across different pipe types and materials, emphasizing their versatility and efficiency.

Process overview

An icon representing the research phase, featuring interconnected blocks symbolizing gathering input and understanding the company's mission and vision.

Research

I studied the product in-depth, learning about its features, functions, and how it stands out in the competitive landscape. This allowed me to create a compelling narrative that resonated with Pulsar’s target audience.

An icon illustrating the design strategy phase, showing a pencil and ruler to represent the process of developing a modern logo with strong visual ties to Pulsar’s core services.

Design strategy

The logo needed to symbolize Pulsar’s innovative technology in the flow and level measurement industry. I focused on creating a clean, modern design with strong visual ties to the company’s core services.

An icon symbolizing the execution phase, featuring a paintbrush and color palette, representing the creation of the final logo using Adobe Illustrator, ensuring scalability across applications.

Execution

Using Adobe Illustrator, I created a logo featuring a dynamic, pipe-like font and a cloud of dots to symbolize flow measurement. The design was created with scalability in mind, ensuring it would work across a variety of applications, from digital platforms to product labels.

The final product

The product video showcased the PTFM 6.1's functionalities through engaging motion graphics and clear visual storytelling. It was designed to simplify technical details, making it accessible for a broader audience.

The PTFM 6.1 product details, focusing on rugged IP67 design and transducer sets optimized for a wide range of pipe sizes and materials.

Animated key product features such as the IP67 rugged design and compatibility with a wide range of pipes, ensuring clarity and customer engagement through motion graphics.

Results and impact

20%

Increase in customer inquiries

Customer inquiries about the PTFM 6.1 increased by 20% after the launch of the video.

Simplified complex technical details, increasing product visibility and trust with the target audience.

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© 2024 Adam Morrison - PixelAdam.com

Creative Design Professional

St. Petersburg, FL