Pulsar Measurement logo redesign
Project overview
As part of the merger between Greyline Instruments and Pulsar Process Measurement, I was tasked with leading the logo redesign to create a unified brand identity. This project required balancing the legacy of both brand names and designing a logo that could effectively represent the new, global company across multiple regions.
Pulsar Measurement's visual identity is embodied not only through its logo but in every aspect of the company’s branding—from its office spaces to its team members.
Pulsar Measurement’s booth at industry events provides an opportunity to connect with clients and showcase the cutting-edge technologies they offer.
Process overview
Research
I gathered input from key stakeholders within Greyline Instruments and Pulsar Process Measurement, including the marketing and product teams, to understand the company’s mission, vision, and the competitive landscape.
Design strategy
The logo needed to symbolize Pulsar’s innovative technology in the flow and level measurement industry. I focused on creating a clean, modern design with strong visual ties to the company’s core services.
Execution
Using Adobe Illustrator, I created a logo featuring a dynamic, pipe-like font and a cloud of dots to symbolize flow measurement. The design was created with scalability in mind, ensuring it would work across a variety of applications, from digital platforms to product labels.
The final product
The redesigned logo now prominently features a sleek, green and blue color scheme. It communicates Pulsar’s expertise in industrial flow and level measurement, while conveying trust and professionalism.
Results and impact
40%
Increase in client trust
The rebranding boosted Pulsar’s brand recognition, contributing to a 40% increase in client trust and engagement.
The redesigned logo was integrated across all marketing channels and materials, product packaging, and Pulsar’s website, strengthening their position as an industry leader in flow and level measurement.
Pulsar Measurement's visual identity is embodied not only through its logo but in every aspect of the company’s branding—from its office spaces to its team members.
Pulsar Measurement’s global reach is evident, with their innovations presented to industry leaders across the world.
Pulsar Measurement continues to showcase their products at major industry events like the one held at the Great Hall, London, highlighting their global presence.
A customer from Pacific Technologies using Pulsar’s non-contact technology for flow monitoring in South Asia. Pulsar’s innovative solutions ensure seamless, maintenance-free flow measurement.
Pulsar’s branding shines even through the seasonal decor, integrating their logo into various office events and activities.
