Peoria Soap Works motion graphic design
Project overview
The Peoria Soap Works Close the Loop Video is an informative and creative motion graphic piece, designed to communicate the brand’s commitment to sustainability. The video uses a dynamic color palette and bold typography to convey its message, capturing the viewer's attention while maintaining a modern, eco-friendly feel. From script development to final animation, the project involved close collaboration with John Cowan at Peoria Soap Works to ensure the messaging aligned with the company’s values. Assets were created in Adobe Illustrator and animated in Adobe After Effects, reflecting the brand's visual identity throughout.
A dynamic, attention-grabbing text animation setting the tone for the eco-friendly soap campaign.
Illustrated storefronts emphasize small businesses' impact on the economy in the Peoria Soap Works promotional video.
Highlighting the local impact and reach of Peoria Soap Works within the community.
Process overview
Research
Through collaboration with Peoria Soap Works, I understood the significance of emphasizing sustainability, local production, and the eco-friendly nature of the products. I researched best practices in motion graphics and studied the impact of using bold typography, simplified visuals, and effective storytelling for an eco-conscious audience.
Design strategy
The design focus was on minimalism with modern, clean lines that supported the eco-friendly message. Illustrated product depictions were created to maintain a visual consistency with Peoria Soap Works’ brand identity. The video emphasizes their community-focused approach, drawing attention to the importance of supporting small businesses.
Execution
Using Adobe Illustrator, I crafted clean, custom illustrations of the soap products and related visual elements. In After Effects, I animated the text and graphics, ensuring the timing, music selection, and the color palette aligned perfectly with Peoria Soap Works’ brand. The final animation conveys the essence of local sustainability while driving home the message of small businesses’ impact on the economy.
The final product
The Close the Loop Video provided Peoria Soap Works with a visually appealing, educational, and impactful motion graphic. The dynamic design reflects their eco-conscious message while drawing viewers into their world of sustainability. The video was a key asset in raising awareness for the soap line, with its clean design, engaging animation, and color palette making a lasting impression.
Results and impact
Strong client satisfaction and repeat business
The client, Peoria Soap Works, was thrilled with the final product. They noted that the motion graphics perfectly matched their brand identity, and the animation timing and color palette aligned perfectly with their eco-friendly messaging. After this project, they became a repeat client, entrusting me with further work, reinforcing the success and trust the video established.
Increased awareness and market research
This motion graphic helped to expand awareness of Peoria Soap Works within the local community. By promoting their commitment to sustainability and small business, it helped them connect with new customers interested in eco-friendly products. The video’s clean visuals and clear messaging made it easy for the audience to relate to the brand's mission, driving both engagement and interest from local small businesses.
Enhanced visual identity in key markets
With the strategic animation of Peoria Soap Works' products, the video amplified the brand’s visual presence. The illustrated versions of their products and dynamic animations boosted the company’s appeal, enabling Peoria Soap Works to stand out in a crowded market. The impact was especially noticeable in Peoria County, where the video garnered attention from both residents and small businesses looking for locally-produced sustainable goods.
Emphasizing Peoria Soap Works’ commitment to being a local, sustainable, and small business.
Focusing on the sustainable impact of hand soap products in Peoria Soap Works’ eco-driven campaign.
Peoria Soap Works' ability to serve a wide range of institutions while promoting sustainability.
