in2win hype video for players
Project overview
The in2win® Hype Video for Players was a dynamic, high-energy promotional video designed to showcase the gamified experience of in2win®, an innovative platform that allows users to engage with brands through fun, interactive games to win prizes, discounts, and gift cards. The video was used across multiple platforms, including kiosks and the in2win® mobile app, with the aim to drive engagement and increase brand interactions in the New York City and Tampa Bay areas.
The dynamic opening of the in2win® Hype Video for Players showcasing the brand’s innovative platform.
A close-up of the in2win® mobile app interface, where users can select promotions and track their rewards.
User interaction captured in the video, where players select prizes like concerts, dinners, and airboat rides.
Process overview
Research
I studied the product in-depth, learning about its features, functions, and how it stands out in the competitive landscape. This allowed me to create a compelling narrative that resonated with Pulsar’s target audience.
Design strategy
The logo needed to symbolize Pulsar’s innovative technology in the flow and level measurement industry. I focused on creating a clean, modern design with strong visual ties to the company’s core services.
Execution
Using Adobe Illustrator, I created a logo featuring a dynamic, pipe-like font and a cloud of dots to symbolize flow measurement. The design was created with scalability in mind, ensuring it would work across a variety of applications, from digital platforms to product labels.
The final product
The product video showcased the PTFM 6.1's functionalities through engaging motion graphics and clear visual storytelling. It was designed to simplify technical details, making it accessible for a broader audience.
A fun game interaction in the in2win® platform, encouraging users to engage and win prizes.
Results and impact
11,000
engagements
By showcasing the interactive and fun nature of the platform, the video contributed to over 2,600 subscribers and 11,000 engagements in October alone, leading to a high rate of user participation.
Successful launch in key areas
The video played a pivotal role in the successful roll-out of the in2win® kiosks in New York City and Tampa Bay, helping drive initial interactions and engagements for the platform.
Brand recognition
The creative direction helped elevate in2win® as an engaging, fun, and interactive platform for consumers to connect with brands and earn rewards, significantly enhancing brand awareness in targeted locations.
A fun game interaction in the in2win platform, encouraging users to engage and win prizes.
A fun game interaction in the in2win platform, encouraging users to engage and win prizes.
Branding elements used in the in2win® campaign, reinforcing the brand’s presence in physical spaces and online interactions.
